Guides / Start

Open your store

By the end you will have an account with two-factor sign-in, a store of your own and a 14-day free trial running.

You open a store in three parts: create the account, confirm your email, then turn on two-factor sign-in. The store is created with the account.

Create your account and store

1. Open the Start your store page.
2. Fill in Your name, Work email, Password (12+ characters), Company name and Store address.
3. Select Create account and store.

Your store address is the first part of your store's web address. Use 3 to 40 lower-case letters, numbers and single hyphens. Some addresses are reserved, and one that another store already uses is refused. Choose another if you see a message.

Confirm your email

The Check your email page tells you a link is on its way. Open the link to sign in and continue. It works for 24 hours. If nothing arrives, check spam, or try to sign in: you are sent a new link.

Set up two-factor sign-in

The link from your email takes you to Account security. Two-factor sign-in uses an authenticator app on your phone.

1. Under Two-factor sign-in, type your password and select Set up two-factor.
2. Scan the code with your authenticator app. If you cannot scan it, open Can't scan it? and copy the text shown.
3. Save the backup codes in a safe place. Each one works once if you lose your phone, and they are not shown again.
4. Type the code from the app under Code from the app and select Turn on two-factor.

From then on, signing in asks for a 6-digit code on the Two-factor check page.

On the live service, you cannot open your store's console until two-factor is on. You are sent back to Account security until you finish.

Your 14-day trial

Every new store starts a free trial of 14 days. You can see how many days are left on the Billing page, under Admin in the sidebar. In the last 3 days, a notice at the top of the console counts the days down and links to Choose a plan.

When the trial ends and there is no subscription, the Billing page says where your store stands. If a free plan is offered and your store fits it, the store stays open. Otherwise it closes to shoppers and shows Opening soon, and checkout stops. Either way you keep your console and your catalogue, and nothing is deleted.

Open another store later

The Your stores page lists every store you belong to, with your role in each. Select Create another store, then fill in Company name and Store address and select Create store.

Checked against the product on November 14, 2026.