Free trial, plans and billing

Use your free trial, subscribe to a plan, manage your billing, and know what happens to a store that is not paid for.

Your free trial

Every store starts with a 14-day free trial from the day it is created. During it the store sells as normal. Billing in the sidebar shows how many days are left. When 3 or fewer remain, a notice at the top of every console page says so and links to Choose a plan.

Only the store's owner sees Billing and can subscribe or manage billing.

Subscribe to a plan

Open Billing in the sidebar.
Compare the plans. Each card shows its price for the billing period, plus tax, and its limits on products and staff accounts.
Press Subscribe to the plan you want. Enter your two-factor code if the page asks for it.
Pay on Stripe's page. You return to Billing with a thank-you message, and the subscription starts as soon as Stripe confirms the payment.

If you subscribe while more than two days of trial are left, the remaining trial days carry over.

Manage billing

Once the store is subscribed, Billing shows Manage billing in place of the plans. It opens Stripe's page, where you can change plan, update the card, see invoices and cancel. A store that already has a subscription cannot start a second one. Change it with Manage billing.

Subscribed: the store is open.
Payment failed: Stripe is retrying the card: the store stays open while Stripe retries. Update the card with Manage billing.
Unpaid, Cancelled and Paused: the store is closed to shoppers.
A subscription set to cancel shows Ends on and its end date. When it ends, the status becomes Cancelled.

If the store is not paid for

A store is not paid for when the free trial has ended with no subscription, or when the subscription is unpaid, cancelled or paused. What happens next depends on whether a free plan is offered. The Billing page tells you which applies to your store.

With a free plan on offer, your store stays open on it while the number of products it shows shoppers is within the limit of that plan. Products in draft do not count.
If it shows more products than the free plan covers, the store closes to shoppers until you hide some products or subscribe.
With no free plan on offer, the store closes to shoppers until you subscribe.

A closed store carries a banner on every console page. It starts Your store is closed to shoppers and says why.

What closes: the whole storefront shows Opening soon and nothing else, and checkout is refused.
What stays: your console, your catalogue and your orders.
The owner sees a link to subscribe in the banner. Other roles are told to ask the store owner.

Nothing is deleted for not paying. A closed store reopens when the owner subscribes and Stripe confirms the payment, or as soon as it fits the free plan again.

Checked against the product on November 14, 2026.