Guides / Your store

Storefront look and languages

By the end you will have opened your store to shoppers, chosen its colour, font and taglines, and know where the French pages are.

Your storefront is the site your shoppers see. You control how it looks, and whether it is open, from one page. Owners and admins can use it.

Change the look

1. Open Storefront, under Store setup in the sidebar.
2. Pick an Accent colour. It colours your buttons.
3. Choose a Font: System sans-serif, Serif or Rounded.
4. Check the Button preview. It shows the button text in white or near-black, whichever is easier to read on your colour, and prints the contrast figure.
5. Fill in Tagline (English) and Slogan (French). Each can be up to 160 characters, and you can leave either empty.
6. Select Save storefront.

After you save, the page says Saved. The store shows it within a minute.

Open the store to shoppers

Tick The store is open and save. A new store starts with this box unticked.

• Until the store is open, every page carries a notice that says the store is not open yet and that prices and products may change.
• Until it is open, search engines are told not to index the store, and its robots.txt turns crawlers away.
• Untick the box and save to put the notice back.

This switch is separate from your subscription. If your trial has ended and there is no subscription, shoppers see Opening soon whether the box is ticked or not. See the guide on opening your store.

Your logo

Under Logo on the Storefront page, choose a PNG or a JPEG and press Upload logo. The file can be up to 1 MB and must be at least 96 pixels on each side. Your logo then stands in the header of your store where its name stood. Shoppers see it within a few minutes.

• A file that is too small, too large or not a picture is refused, and the page says which.
• To change your logo, upload the new file. It replaces the old one.
• Remove logo puts your store's name back in the header.

Your store as an app

An open store can be installed as an app. A shopper adds it to their home screen from the menu of their browser. It opens in its own window under your store's name. Its icon is your logo on a white background. Until you upload a logo, the icon is your store's initials on your Accent colour.

A store that is closed to shoppers cannot be installed.

This console as an app

You and your team can install this console the same way. Open it in the browser on your phone, sign in, open your store, then add it to the home screen from the menu of the browser. It opens in its own window under your store's name followed by the word admin, with the same icon as your store's app. Someone who works for two stores can install both.

English and French pages

Every storefront page exists in English and in French. English pages have no prefix. French pages live under /fr, so a shopper reads your home page at your address, and the French version at the same address followed by /fr. The Storefront page shows your store address and notes that French is at /fr.

• A link in the top bar switches language. On English pages it says Français. On French pages it says English.
• The French home page shows your French slogan. The English home page shows your English tagline.
• Shoppers see the fixed wording of the store, such as the search box, cart and checkout, in the language of the page they are on.

Checked against the product on November 14, 2026.